OFFICIAL EMBED GUIDE
https://developers.google.com/maps/documentation/embed/guide
OFFICIAL WEB SERVICE COMMANDS
https://developers.google.com/maps/documentation/webservices/
ZOOM Level: Not all applicable to Embeds
https://developers.google.com/maps/documentation/staticmaps/?csw=1#Zoomlevels
ACCOUNTS
https://www.google.com/maps/embed/v1/search?key=APIKEY&q=%20{name}%20+%20{a01_pais_accounts_name}%20+%20{a01_estados_accounts_name}%20
LEADS
https://www.google.com/maps/embed/v1/search?key=APIKEY&zoom=6&q={a01_pais_leads_name},{account_name}
Note that the fields shown between {} are custom fields I have created on my installation to serve my particular interest, you muy add the variables you want to be pulled from your installation.