To build a Swiss army knife of B2B social media tools with the best price-to-quality ratio, you'll want to cover various aspects of your social media strategy, including content scheduling, social listening, analytics, and CRM. Here’s a curated list of best-seller tools with great functionality at reasonable prices, each fulfilling a critical need in your B2B social media strategy:
1. Buffer (Content Scheduling)
- Why: As mentioned earlier, Buffer is an excellent choice for scheduling content across multiple platforms. Its simplicity, affordability, and user-friendly interface make it a go-to option for B2B companies that want to maintain a consistent posting schedule.
- Price: Starts at $6/month per social channel.
- Best for: Post scheduling, content planning, and tracking engagement.
2. Awario (Social Listening)
- Why: Awario is a strong choice for real-time social listening and sentiment analysis at an affordable price point. It helps you track conversations about your brand and competitors, making it an ideal tool for reputation management and lead generation.
- Price: Starts at $39/month.
- Best for: Brand monitoring, lead generation, and competitor analysis.
3. Canva (Content Creation)
- Why: Canva is one of the best tools for creating high-quality graphics for social media posts. It offers a wide range of templates and design tools for everything from social posts to infographics and presentations.
- Price: Free plan available; Pro plan starts at $12.99/month.
- Best for: Creating professional social media visuals without needing advanced graphic design skills.